WildBrain CPLG, one of the world’s pioneering entertainment, sport, and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for The Master Lock Company, a household name in padlocks and security products worldwide.
Global reach partnership
Under the partnership, WildBrain CPLG will have global and exclusive responsibility to handle The Master Lock Company’s properties – Master Lock and SentrySafe.
Maarten Weck, EVP & MD of WildBrain CPLG, said, “This partnership with The Master Lock Company is indicative of the truly global reach we can now offer to licensors following our recent expansion into the North American market. As we continue to grow our representation of lifestyle and corporate brands, The Master Lock Company is a stand-out addition to our portfolio, bringing a trusted household name with global recognition.”
Safety and security